Introducing Google
Recently named in Fortune magazine
for the best companies work for
Founded by Larry Page and Sergey Brin while both attended
Stanford University
First incorporated as a privately held company on September 4, 1998,
In 2006, the company moved to its current headquarters in Mountain View, California
“Outlaw brand that’s‘ changing the world”
The hard pa
Google’s revenue declined. Other issues are mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depress
Google business model is actually from advertisement. So basic strategy of Google is focused on maximizing the effect of advertisement. To achieve this goal, a number of visitors and traffic are needed, so Google provides users variable free services. Google merged many companies since 2002, and also has developed variable services on its own.
4.2.1. Dominating Internet Advertising
M&A
Since 1
1. Company Selection:
The verb ‘google’ has made its way into the sentences and conversations of everyone logging onto the Web in North America. By definition, the verb simply refers to ‘to search for something on the Web-based search engine.’ Google is making a new history in an industry, where innumerable firms emerged, soared, and crashed. The market value of Google reaches around 120
3. Google’s self-censorship: “the greatest amount of information possible” or “being evil?”
All internet companies doing business in China adhere to government regulations under the ‘Golden Shield Project’. Chinese authorities intensified access control to certain IP addresses and politically sensitive information. It is opposed to Google’s long-standing mantra “Don’t be evi